Who Called My Phone?

The Real Competitive Edge in Business Phone Systems

 Calling all small to medium size businesses! Your choice of business phone system is crucial to keeping up with the competition and can give you that all important business edge. In truth, PBX, private business exchange systems offer the best value to your business and give excellent value for money returns on your set-up investment.

 

A hosted PBX business phone system that is Internet based is the right choice for your business if your staff, spend most of their working time away from HQ. It also minimizes the set-up cash in favor of ‘pay as you go’. In contrast, a standard business phone system is the logical choice for your firm if the majority of employees are based centrally. This system will allow you to keep the cost of internal calls low. Whichever system you choose, PBX can make a difference to the efficiency and reliability of your communications infrastructure.

 

In truth, your business phone system is only a quarter of the story when it comes to gaining a competitive edge. The other three quarters are in the people and the way they operate your business phone system. Communication within a company and between a company and its customers and suppliers is a four- part process. There is 1) the sender of the piece of communication, 2) the receiver of the communication, 3) the medium of the communication (business phone system) and 4) of course the content of the message.

 

An organizations choice of appropriate business phone system will be completely invalidated if the system users use the automated answering service to avoid talking to customers or interact ineffectively when they do speak.

 

I recently called a well-known Danish manufacturer of vacuum cleaners. I loved my old vacuum cleaner and needed a small component to repair it. It had broken down for the first time after 20 years. The business phone system was programmed to route all calls to a single number that was given on the company website. The young lady who answered very quickly and who I thought would pass me on to at least three other departments was incredibly good. She asked how she could help. I told her about my vacuum cleaner problem. She asked me for the component number and asked me to wait a moment. In less than a minute she was back to tell me that the part was in stock, would cost less than $3, I could pay with my credit card and they would dispatch it to me next day.

No menus or ‘muzak’ or mechanical voices. This stunning and very unusual example of excellent customer service, demonstrates how the human element of business is the key to success. Absolutely the business phone system needs to be right and to support organization aims. But it is only the medium by which communication is achieved. The person doing the communication can make far more impact with the content and nature of their

 

Lina Smith
http://www.articlesbase.com/business-articles/the-real-competitive-edge-in-business-phone-systems-724843.html